🐾 ASK AVA: What is an Advance?

Written by Ava on February 11, 2025.

Since my last blog, I’ve been getting a lot of questions from artists wondering if they are advancing their shows properly. I bet there’s a lot of you starting to play live events who hear “advance” and have no clue what it means!

Let’s break it down for ya!

What is an Advance?

An advance is when an artist (or their team) goes over all the show details with the venue or promoter before the gig happens. This ensures everyone is on the same page about:

Load-in and soundcheck times
Tech setup and stage plot
Backline (equipment provided by the venue or show promoter)
Dressing rooms and hospitality
Set times and show flow

Why does it matter? A properly advanced show means fewer surprises, no missing gear, and no confusion about timelines.

Advancing Takes Patience

An advance isn’t always one conversation. Sometimes it takes multiple calls or emails because venues, promoters, and tech teams rely on more than just themselves to get information.

Be patient and professional. The way you handle your advance is a direct reflection of you or your team.
Don’t demand more than what’s reasonable or what’s in the contract. If something isn’t in writing, ask questions, clarify expectations, and approach it collaboratively.
Ideally, everyone is working toward the same goal: putting on a great show. But it takes skill to communicate effectively, get what you need, and keep things moving smoothly.

Are Ava’s Allowed?
Some artists assume they can bring their pet, family, or even a full entourage backstage. If it’s not in your contract or agreed upon in advance, don’t assume. Always ask the venue about rules regarding guests, animals, and extra passes before showing up.

Other Advance Terms You Should Know

Backline: Equipment like amps, drum kits, and keyboards provided by the venue or show promoter, so you don’t have to haul everything yourself.

Stage Plot: A visual layout showing where your instruments, microphones, and monitors go on stage.

Input List: A list of everything that needs a microphone or direct input so the sound engineer can set up the mix.

Hospitality Rider: A list of food, drinks, and items an artist requests backstage.

Load-In and Load-Out: When artists and crew bring in (or take out) gear before and after a show.

Monitor Mix: What the artist hears in their own speakers on stage.

Tech Rider: A document listing all an artist’s tech needs, including sound, lights, and stage setup.

Do You Need to Advance Your Show?

If you’re performing anywhere that isn’t your own living room, yes—you need to advance your show. Even if you’re an independent artist, advancing ensures a smooth experience.

Here’s how:

Reach out to the venue or promoter a week (or more) before your gig.
Confirm details like soundcheck time, stage setup, and gear.
Send your stage plot and input list (if you have one).
Ask about hospitality (confirm what’s provided).
Double-check the schedule so you know when to arrive.

A well-advanced show means fewer problems, less stress, and a better overall experience for everyone involved.

Professionalism Backstage: The Key to a Smooth Show

Advancing isn’t just about getting what you need—it’s about collaborating with the team to make the show the best it can be.

Patience, professionalism, and preparation will always set you apart.

Next time you hear someone say “advance your show”, you’ll know exactly what that means and how to do it the right way.

I hope you enjoyed my latest blog! IT’S NAP TIME!

Got more music industry questions?

ASK ME HERE and i’ll cover in a future post.
Or if you want more personalized support, you can always sign up for the Lemmon Stage Artist Strategy & Coaching Program!